You maybe thinking a blog is a lot of effort as you already put in a lot of time into social media content creating a blog is really time consuming. Alice from the 5th of 4 Agency believes strongly in the marketing power of having your own blog on your website as an accountant and bookkeeper and in this post she is going to explain why. When a client has a tax or accountancy query they most likely head to google first and type in; What tax will I pay when I sell my house? Is Airbnb income taxable? How do I become VAT registered? These are just a few examples. Try it for yourself start typing queries into google and see all the suggestions that come up. Google provides suggestion based on regular searches. Now ask yourself how easily could you answer these queries? I bet as an accountant and bookkeeper really easily.   Your blog is your opportunity to answer these queries to these potential clients, with great SEO your blog posts will appear in the google results, leading to the potential client clicking on your website because of this blog post. Thats is great traffic! Once they are on your site they may find need of your services or you may create a funnel to obtain their email address so you can use targeted email marketing. If you know what topics they are searching for you know what services they are likely to be interested in. Other benefits; Your website is your property, so there is no risk to it being closed down unlike social media platforms. For a number of reasons accounts are closed out of our control. There are no algorithm changes on your blog to go through like you have with the social media platforms. Your blog posts also create great content posts ideas to share on socials. Utilising social media and digital marketing such as a blog is a very powerful tool that is used by many businesses successfully. Its low cost or even free. The downside is that is time consuming, that is the price your time. Our agency was has created different service options to suit many different accountants, bookkeepers and service based business needs. We provide copy writing services so we can create your blog post ideas and write these for that are great for SEO. Our fully serviced Social Media Management service includes blog content creation each month, We also offer a membership that provides you with the templates to edit and canva yourself but the content ideas are created for you. The membership includes two blog posts per month. The 5th of 4 Agency services fit around your digital marketing requirements, reach out to us to see how we can help you.