Creating engaging social media content as an accountant or bookkeeper can be a challenge, given the typically dry subject. However, with a bit of creativity and strategic thinking, you can craft content that resonates with your audience and showcases your expertise. Here are some tips round how to create content that your audience will engage with. Educate Create content that educates and informs for example, how to organise your receipts efficiently or Three things to consider when becoming VAT registered. This demonstrates and showcases your knowledge it is also useful for the audience. It suggests the audience engage with the content and ask questions leading to a conversation between you. The content should be visually pleasing, nice images and graphics, video format. If you film yourself sharing your knowledge still including additional visual so the content stands out and is attention grabbing. Use Polls Use polls to get your audience interacting on your social media channel, ask them questions about what they find most challenging in their business. What industry their business is in. Even non-related questions such as what are your bank holiday plans? Anything that will get your audience to interact with your content. Provide FREE Resources Offer free resources such as business invoices and checklists e.g. VAT or month end checklists. This is a great way to build up your email list too. Show you are a human And Humanise your brand, show up on your social channels share behind the scenes. Let your audience know their are human beings behind the account.